Name: OMI Menturm Stick Regular 4g Japan Classic Menthol Lip Balm Daily Moisture
SKU: 6acf43d4f5a0df000162cfd9
Availability: InStock

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OMI Menturm Stick Regular 4g Japan Classic Menthol Lip Balm Daily Moisture

OMI is a Japanese personal-care brand whose Menturm lip balms have been drugstore regulars there for decades.

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Description

[About]

OMI is a Japanese personal-care brand whose Menturm lip balms and sunscreens have been fixtures on Japanese drugstore shelves for years, on the strength of being useful and cheap. This is the oldest and best-known stick in the range, 4g — more product than most lip balms, so it lasts — and the one plenty of people have used since childhood. Made in Japan.

[Key ingredients]

Emollients and humectants with menthol for the cooling sensation; patch test first if menthol bothers you.

[Who it suits]

Lips that dry out or flake, and lips that peel at the change of season; do not use on broken, cracked or inflamed lips.

[Who and when]

The season turns, or a long stretch in air-conditioning, and lips flake until even talking feels like it tugs — and the balm in your bag stops feeling like enough. This one softens them as soon as it goes on, the flaking stops standing out, and a thick layer before bed makes the difference plain by morning. At 4g it holds more than most balms and costs little, so keep one at home, one at work, one in the car and one in the backpack for cold months and long days outdoors.

[Texture]

A rich balm that glides on easily, never scratching the lips or needing any pressure. It leaves a comforting veil behind, with the menthol coolness spreading straight away — fresh rather than tacky.

[How to use]

Apply directly to the lips and reapply whenever they feel dry, layering it on more thickly before bed. It contains menthol, so stop using it if the sensation feels too strong, and keep it to yourself for hygiene.

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OMI Menturm Stick Regular 4g Japan Classic Menthol Lip Balm Daily Moisture

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